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Fashion Jewelry Online :Jury for Fall Festival Art Fair

on December 11, 2011

Today, I had the pleasure of taking part in being part of the jury for the Corvallis Fall Festival. It is a large art & craft fair that takes place each fall in Corvallis, OR. Approximately 180 artists sell their wares, including: textiles, jewelry, wood, ceramics, watercolors,

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Today, I had the pleasure of taking part in being part of the jury for the Corvallis Fall Festival. It is a large art & craft fair that takes place each fall in Corvallis, OR. Approximately 180 artists sell their wares, including: textiles, jewelry, wood, ceramics, watercolors, etc. There is a little bit of everything at this show – I’ve attended the past 2 years (as a shopper) and was impressed at the layout and the huge number of people in attendance. Of the 180 vendors each year, the top 1/4 – 1/3 in each category are asked to return the following year and don’t have to go through the jury process again. I’m guessing the top sellers had sales well over K (easily). (What the heck am I waiting for?!)Jury ProcessThere was a jury of 8 people, with 2 of the art fair organizers directing us. Among the jury group, there was a woodworker, a potter, a painter, a jewelry maker (me), a fiber/sewing artist, and a couple others. So, from what I could tell, it was a well-rounded group of people.All the applications & photos were grouped according to category/medium. Each category group was passed around the table and we each looked at each individual application & photos. With each application & photo, there was a piece of paper where we rated the artist. We were instructed to consider the following:* Originality – Is it different from work we’ve seen before?* Craftsmanship – Is it well-made? Is the work complex? Broad range of skills & experience?* Presentation & photos (see below).After we reviewed the application & photos, we were to rate each application. Obviously, the artists/applications with the highest rating would be getting an invitation to join the fair next fall. The booth fees start at 0, plus 15% of total sales. After the show, artists report their sales and submit their portion to the Fall Festival organizers. Top sellers get invited back the following year.So, for a few hours today, I learned quite a bit about the jury process for an art & craft fair. Here are some thoughts for you, if you are thinking about applying to a juried show . . .* PHOTOS! Please submit good photos. If your photos suck, you will not be accepted, much less even looked at. You might be the best metalsmith or quilter on the planet, but if your photos are crappy, you’ll never even get a toe inside the front door. The jury doesn’t not have an actual piece of your work to touch, feel and examine, so the only thing we can go on is a photo example of your work. I probably passed & gave a rating of “1″ or “3″ on 20 applications just due to poor quality photos.Here is a photo of a piece of my jewelry that I’m proud of. This would be a good example of what to submit for a jury. . . simple, good lighting (no flash, please), no busy background, close-up as possible of details, and clear/focused (please use a tri-pod!). * Complete the application & provide details on your work. I liked reading what types of materials were used and how much of the process was actually done by the artist. Of course, you also need to meet the deadline & include any fees. * Make a professional presentation. Whatever the jury asks for on the application, provide it! Extra photos were fine & welcome, but I especially liked the photos that had descriptions & labels of what I was looking at. Several of us often asked, “What is this supposed to be?” — that isn’t good for the artist.
Also, the professionalism in the application process made me wonder what kind of booth the artist would have. If their application and photos were sloppy, would their booth be sloppy/tacky, too? * Know your market. If you do crafty country themed stuff and are applying to a fine art show, you probably won’t get accepted. There were several applications of crafty stuff you’d find at your local craft store. These items (in my opinion) just wouldn’t fit in this type of art fair.All in all, I had a great day and learned a ton about the jury process for an art fair. Of all the groups, fiber/textiles, 2-d, and jewelry had the most applications. Leather had the fewest. There were some really amazing work included, but also a lot of crap.
Until next time. . . have a nice day!


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